Re: <documenta X><blast>Schmacking the word
Greg Ulmer (gulmer@ucet.ufl.edu)
Sat, 2 Aug 1997 17:17:56 -0400 (EDT)
A bit in I D magazine reports on a new award, called the Schmio, given for
dubious achievements in advertising. the name came from "Clio Schmio."
Nike was given a lifetime achievement award at the 1997 session for
spending $1.8 million each day for ads urging women to "just do it" while
paying pennnies anhour to girls working in their 3rd-world factories.
(I.D., vol 44, #44).
best
Greg Ulmer * * * * * * *
http://www.ucet.ufl.edu/~gulmer/